Privacy Policy & SMS Terms

1. Information We Collect

A. Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out forms on our Site (e.g., appointment requests, contact forms)
• Subscribe to email newsletters
• Participate in surveys or promotions
• Contact us via email or phone

This may include:

• Name
• Email address
• Phone number
• Health-related information (if submitted via contact forms)

B. Automatically Collected Information

When you access our Site, we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Referring URLs
• Pages visited and time spent on our site

2. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect information about your browsing activities. These technologies help us analyze website traffic, personalize content, and deliver targeted advertisements.

A. Types of Cookies We Use

B. Specific Technologies We Use

3. Interest-Based Advertising

We may participate in interest-based advertising (also known as targeted advertising or retargeting). This means that third parties may use cookies, web beacons, and similar technologies to collect information about your online activities over time and across different websites, including our Site, to deliver advertisements that may be relevant to your interests.

How Retargeting Works

If you visit our website, you may later see advertisements for Genesis Health on other websites you visit, such as social media platforms or news sites. This is based on your previous interaction with our Site.

Opt-Out Options

You can opt out of interest-based advertising through the following industry tools:

• Digital Advertising Alliance (DAA): optout.aboutads.info
• Network Advertising Initiative (NAI): optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu

You can also manage your ad preferences directly with these platforms:

• Google Ad Settings: adssettings.google.com
• Meta (Facebook) Ad Preferences: facebook.com/settings/?tab=ads

4. How We Use Your Information

We may use your information to:

• Respond to inquiries and appointment requests
• Provide healthcare services (if requested via forms)
• Send you health-related content or promotions
• Improve our website and services
• Monitor usage trends and measure performance
• Deliver targeted advertisements based on your interests
• Comply with legal obligations

5. Sharing Your Information

We may share information with:

• Third-party service providers (e.g., email marketing platforms, scheduling tools, analytics providers)
• Advertising partners (for retargeting purposes, as described above)
• Legal authorities if required by law
• Partners only if necessary for delivering services you've requested

All vendors are required to protect your data under contractual obligations.

6. HIPAA Compliance

If you provide health-related information, we handle it in accordance with the Health Insurance Portability and Accountability Act (HIPAA). We implement administrative, technical, and physical safeguards to protect patient information.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

You may request deletion of your data at any time by contacting us (see Section 15).

8. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked.

Our Response to DNT Signals: Currently, there is no uniform standard for how websites should respond to DNT signals. At this time, our Site does not respond to DNT browser signals. However, you can use the opt-out tools described in Section 3 to manage your privacy preferences.

9. Your California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) regarding your personal information.

Your Rights

• Right to Know: You have the right to request that we disclose what personal information we have collected, used, disclosed, and sold about you in the past 12 months.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: You have the right to opt out of the sale of your personal information. Note: We do not sell personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Your Rights

To exercise your California privacy rights, please contact us using one of the methods below:

• Email: info@genesishealth.nyc
• Phone: (212) 644-9100
• Mail: 425 Madison Avenue, 14th Floor, New York, NY 10017

We will respond to verifiable consumer requests within 45 days. We may require you to verify your identity before processing your request.

Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (name, email address, phone number, IP address)
• Internet or other electronic network activity information (browsing history, search history)
• Geolocation data (approximate location based on IP address)
• Professional or employment-related information (if provided)
• Health information (if voluntarily provided through forms)

10. Your Choices

You can:

• Opt-out of email marketing by clicking "unsubscribe" in any email
• Opt-out of interest-based advertising using the tools in Section 3
• Disable cookies in your browser settings (note: this may affect site functionality)
• Request access, correction, or deletion of your personal data by contacting us

11. Security

We use encryption, secure hosting, and industry-standard practices to protect your data. However, no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children's Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

14. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with an updated revision date. We encourage you to review this policy regularly. Your continued use of our Site after any changes indicates your acceptance of the updated policy.

15. Contact Us

If you have questions about this policy, how your information is used, or wish to exercise your privacy rights, please contact:

16. SMS Privacy Policy

We do not sell or rent your personal information to third parties. We do not sell, rent, release, or transfer your SMS consent or phone number to any third party for any third-party marketing purposes.

Your phone number and SMS consent information are used solely to communicate with you regarding Genesis Health services, including appointment scheduling, appointment reminders, follow-ups, and other patient-related communications.

17. SMS Terms & Conditions

1. SMS Consent Communication

   The phone numbers and SMS consent information obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

2. Types of SMS Communications

   If you have consented to receive text messages from Genesis Health, you may receive SMS messages related to:

   • Appointment scheduling and reminders
   • Follow-up messages
   • Patient care and administrative communications
   • Requests for information related to your appointment or services

   Example: “Hello, this is a friendly reminder of your upcoming appointment with Genesis Health on [Date] at [Time]. Reply STOP to opt out of SMS messaging at any time.”

3. Message Frequency

   Message frequency may vary depending on your appointments and communication needs. You may receive up to 2 SMS messages per week regarding appointments, follow-ups, or account-related communications.

4. Potential Fees for SMS Messaging

   Message and data rates may apply depending on your mobile carrier and service plan.

5. Opt-In Method

   You may opt in to receive SMS messages from Genesis Health by:

   • Submitting an online form and selecting the SMS consent option

6. Opt-Out Method

   You can opt out of receiving SMS messages at any time by replying STOP to any message you receive. You may also contact Genesis Health directly to request removal from SMS communications.

7. Help

   For assistance, reply HELP to any SMS message or contact Genesis Health at info@genesishealthny.com. If you do not wish to receive SMS messages, you may choose not to provide SMS consent on our forms.

8. Standard Messaging Disclosures

   Message and data rates may apply. You can opt out at any time by texting STOP. For assistance, text HELP or contact Genesis Health at info@genesishealthny.com. Message frequency may vary. SMS consent is not a condition of purchasing any goods or services.